Timothy Achumba
I'm Timothy Achumba, a design leader and coach who helps designers close the gap between what they can do and what they can communicate.
My experience
Principal Design Director at Microsoft, leading an AI-focused design lab.
Former product designer at Meta, Wunderlist, and Mobedia.
Founder of Akuko Labs, a mechanical keyboard and keycap company.
Writer of Designing for a Moving Target on Substack.
I'm designing, building, and writing every week across multiple contexts. I bring this diverse range of skills and perspectives to our sessions.
Why I coach
The pattern I see most often isn't a lack of capability. It's designers who've built real expertise but struggle to make it visible: in critiques, in stakeholder conversations, in interviews, in the way they frame their own work. Coaching creates the space to bring that expertise fully into the light.
What I focus on
Elevating craft: visual, interaction, and product design quality that holds up under scrutiny.
Articulating decisions: helping designers explain why, not just what, with clarity and conviction.
Stepping into leadership: navigating the shift from doing to leading while building on the strengths that got you here.
Designing with AI: building confidence in probabilistic systems, protecting human agency, and developing judgment for a practice that’s changing fast. Bring your thorniest AI problem and we’ll dissect it together, or come with a blank slate and a desire to learn the latest. I’ll meet you wherever you are in your AI journey.
Who this is for
Senior designers, ICs and new managers who want a thinking partner, not an advice-giver. Designers ready to sharpen their judgment, raise the quality of their work, and grow into roles where they shape direction, not just deliver it.
If this already feels like the right fit, you are welcome to choose the package that suits you and begin.
If you would like help deciding which option will serve you best, our short guide will help you find the right path.
And if you still have questions after that, you are welcome to book a short chemistry chat with Timothy.
Discover the right package or coach for you with our short guide.
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